Instagram influencers are people who have built a large following on the social media platform. They use their media to promote products or services and earn money through sponsored posts, affiliate marketing, and other revenue streams.

According to Insider, An Instagram influencer can make $5000 each month, through the Instagram reels bonus scheme. Jackson Weimer, a Meme creator, earns $60,000 per month from his reels.

On average, an Instagram influencer with 100,000 followers can earn $500 - $1,000 per post. If they post once a week, they can earn $26,000 - $52,000 per year. This number can increase or decrease based on the demand for the influencer content and the rates they can negotiate with brands.

Influencers with a larger following can earn even more. For example, an influencer with 1 million followers can earn $10,000 - $20,000 per post or $520,000 - $1,040,000 per year if they post once a week.

It's important to note that these figures are just estimates, and the actual amount an influencer earns can vary significantly.

Some influencers may have multiple revenue streams, such as selling their products or providing consulting services, which can increase their overall earnings. 

Some influencers may also have higher engagement rates, which can impact their earning potential.

According to InfluencerMarketingHub, influencers are usually paid based on the size of their following and their level of engagement.

Nano and micro-influencers paid $50 to $500 per post, while mid-tier, macro, and mega-influencers can charge anywhere from $500 to $50,000 or more per post.

According to INSG, newly established Instagram influencers make $100k annually.

Influencers On Instagram Can Be Classified Into Five Categories

There are five types of Instagram influencers based on their reach and engagements. They are nano, micro, mid-tier, macro, and mega.

• Nano Influencer(1K- 10K followers ):  $75 to $250 Per Post
• Micro-Influencers (10K- 50K followers): $250 to $500 per post
• Mid-Tier Influencers (50K- 100K followers ): $500 to $1,000 Per Post
• Macro influencers (500k - 1 million followers $1,000): $3,000 Per Post
• Mega influencers(1 million followers): $3,000+ Per Post

Nano Influencer: 1 - 10K Followers

Nano influencers are those with less than 10,000 followers. They generally have a high level of engagement with their followers, but their reach is limited.

Small businesses and startups often use these influencers as they are more affordable and have a more personal connection with their followers.

They are often seen as more relatable and authentic because they have a smaller, more targeted audience. Brands work with nano influencers to reach a specific audience or test a product's effectiveness before working with larger influencers.

According to Statista Research Department, Instagram influence under 10k followers are expected to raise around $195 per post on average, and influencer with more than 100k followers earns $1221 per post.

Micro-Influencers: 10K - 50K Followers

Micro-influencers have between 10,000 and 50,000 followers. They have a slightly larger reach than nano influencers but still have a high level of engagement. Companies often use these influencers to promote products to a specific niche audience.

They also have a targeted audience and are often seen as more authentic than larger influencers. They have a strong presence in a specific niche or industry and have a loyal following. 

Brands work with them to reach a specific audience or test a product's effectiveness before working with larger influencers.

Mid-Tier Influencers: 50K -100K Followers

Mid-tier influencers have between 50,000 and 500,000 followers. They have a larger reach and may have a higher level of influence than smaller influencers, but their engagement may not be as high.

Brands often use these influencers to reach a wider audience and increase brand awareness.

They have a larger following and a presence in a variety of industries. They are often seen as more influential and may have more opportunities to work with brands.

However, they may also be seen as less authentic and more "sales" by their followers.

Macro Influencers: 500k - 1 Million Followers

Macro influencers have between 500,000 and 1 million followers. They have a significant reach and influence and lower engagement levels than smaller influencers.

Major brands often use these influencers to promote their products to a large audience. Because of their popularity and the vast number of followers, people also trust them.

Mega Influencers: 1 Million Above Followers

Mega influencers have over 1 million followers. They have a massive reach and influence and are often used by major brands to promote their products to a wide audience.

These influencers command high fees for sponsored posts and collaborations.

Regardless of their size, all influencers have the potential to be powerful marketing tools for brands. By working with influencers who align with their values and target audience, brands can effectively reach and influence consumers through social media.

Instagram is an attractive platform for businesses is the fact that 75% of creators will only work with companies that align with their values.

This means that businesses that use Instagram for influencer marketing have the opportunity to not only reach a wide audience but also to connect with consumers who share their values.

When it comes to choosing to work with, 80% of creator marketers consider content quality to be the most important factor.

Businesses looking to use influencer marketing on Instagram should focus on finding creators who produce high-quality content that aligns with their brand values.

Businesses use several different kinds of online marketing content formats on Instagram, including Instagram Stories, Instagram Posts, IGTV, Instagram Reels, and Instagram Videos. Each of these formats has unique benefits, and businesses can choose the one that best fits their goals and target audience.

There are several ways that Instagram can make money. Some of them are mentioned below:

1. Sponsored Posts

A sponsored post is when an influencer promotes a product or brand in a post on their Instagram account, and in return, they receive a fee from the company.

Receive free products from the company as part of the sponsorship deal. Sponsored posts can be a photo, video, or a carousel of images that feature the product or brand.

Another way they can earn money from sponsored posts is by creating sponsored content for Instagram Stories. This can be a series of pictures or videos showcasing the product or service. Create sponsored content for their Instagram Highlights, which are collections of posts saved to the influencer's profile for a longer period.

They earn money from sponsored posts by participating in brand campaigns. This can involve creating a series of posts for a specific campaign, interacting with the brand's followers, and promoting the campaign on other social media platforms.

It's important to note that they must disclose sponsored content to their followers.

The Federal Trade Commission (FTC) has guidelines to ensure that they are transparent about sponsored content and not misleading their followers.

2. Affiliate Marketing

With affiliate marketing, Influencers earn a commission for promoting a company's products or services.

To participate in affiliate marketing, one must sign up for a company's affiliate program. This usually involves filling out a form and providing information about their Instagram account.

Once accepted into the affiliate program, they will receive a unique affiliate link that they can use to promote the company's products or services.

When followers click on the affiliate link and purchase, they earn money. The amount varies depending on the company and the specific affiliate program. Some affiliate programs offer a percentage of the sale as the commission, while others offer a fixed amount per sale.

For example, some financial influencers can profit solely from affiliate links. Finance content creator Tori Dunlap claims she earned more than $200,000 in just eight months.

3. Selling Products/Merch

Many content creators have online stores selling physical products such as clothing, accessories, and home goods. Others sell digital products, such as ebooks or online courses.

To sell products on Instagram, creators use a variety of strategies. They create posts showcasing their products and include a link to their online store in the caption. They also use Instagram's shopping feature, which allows them to tag products in their posts and link directly to the product pages in their online store.

Mostly they use Instagram Stories to promote their products. They create stories showcasing their products and include a swipe-up link that takes followers directly to the product pages in their online store.

4. Brand Partnerships

Brand partnerships allow an Instagram creator to earn money by promoting a company's products or services.

They can create sponsored content for their Instagram feed, Stories, and Highlights and participate in brand events and campaigns.

The amount of money they can earn from brand partnerships depends on the scope of the partnership and the influencer's reach and engagement on Instagram.

It's also important to disclose sponsored content to followers to be transparent and comply with FTC guidelines.

5. Services

Influencers with particular expertise or skill offer services, such as consulting or coaching, through their Instagram account.

This is often done through direct messages or links to a personal website or online store.

If you are an expert at what you do, you can charge for it, and your interested followers will do so to learn from you.

6. Sponsored Instagram Stories

To create sponsored Instagram Stories, the first creator must find a brand interested in working with them. They can reach out to brands directly or work with an agency.

Once they have secured a sponsored Instagram Stories campaign, they will work with the brand to create the content. This may involve creating a creative concept, taking pictures or videos showcasing the product or service, and adding any necessary text or graphics.

Sponsored Stories are typically paid per-story basis, with the fee amount depending on the influencer's reach and engagement on Instagram. An influencer with a large following and high level of engagement can command higher fees for sponsored Instagram Stories.

One must remember to use hashtags, such as #sponsored or #ad, in their stories.

7. Instagram Live

Instagram Live is a way to earn money by creating sponsored content or hosting sponsored events on Instagram Live.

Instagrammer works with brands to create the content or plan the event this involves coming up with a creative concept, taking live videos showcasing the product or service, or hosting a Q&A session with the brand.

And they are paid per event, with the fee amount depending on the influencer's reach and engagement on Instagram. 

It's also important to disclose sponsored content to followers to be transparent and comply with FTC guidelines.

8. Enabling Live Badges

Live badges are a feature on Instagram that allows viewers to purchase and display a special icon during a live stream. This feature was introduced in 2020 as a way for Instagram users to support their favorite influencers and to encourage more people to use the platform's live streaming feature.

You must be part of Instagram's Creator Fund to enable live badges on Instagram. This program provides financial support to eligible creators making a positive impact on the platform. To join the Creator Fund, you must apply through the Instagram app and meet certain criteria, such as having a large and engaged audience and a history of creating original content.

Once an influencer is accepted into the Creator Fund, they can enable live badges for their live streams by turning on the feature in the "Live" section of their account settings. They can set their badge price, which can range from $0.99 to $4.99. When a viewer purchases a live badge during a live stream, the influencer will receive a share of the revenue.

The creator can use live badges to fund their content creation, pay for equipment and production costs, or make a living from their work on Instagram.

9. Patreon

To start earning money through Patreon, first, influencers must create a profile on the platform and set up a campaign.

This involves choosing a pricing tier for their patrons and offering rewards or perks for different levels of support. They can offer their patrons exclusive content, behind-the-scenes access, personalized shoutouts, or other perks.

Once their campaign is set up, they can promote their Patreon page to their followers on Instagram and other social media platforms. They can also integrate their Patreon page with their Instagram account by adding a link to their bio or promoting it in their posts and stories.

Patreon can choose to support on a monthly or per-creation basis and can set its pricing tiers and reward levels. Patreon takes a percentage of the ' earnings as a fee for its services.

10. Linking Your Blog Or Vlog

Instagram can earn money by linking their blog or vlog to their Instagram account. This involves promoting their blog or vlog on Instagram and driving traffic to their website through their posts and stories.

One way that can monetize their blog or vlog is through advertising. They can work with brands to place sponsored content on their blog or vlog or join an advertising network and earn money through pay-per-click or pay-per-impression ads.

They can also monetize their blog or vlog through affiliate marketing, where they earn a commission for promoting products or services on their website.

Another way that creators can earn money is through their blogs or vlogs by selling products or services.

Creators use their websites to sell physical or digital products, such as ebooks, courses, or merchandise. They also offer services such as consulting, coaching, or design work.

To link their blog or vlog to their Instagram account, one can add a link to their bio or promote it in their posts and stories. They can also use Instagram's swipe-up feature in their stories to direct their followers to their website.

Several factors can impact the rate that Instagram influencers charge for sponsored content and partnerships.

These include influencer reach, engagement, relevance to their audience, and the perceived value of the promoted product or service.

1. Reach

Reach refers to the number of followers or subscribers an influencer has on their Instagram account. Creators with a large reach, meaning they have a lot of followers, can command higher rates because they can reach a wider audience with their content.

For example, a content creator with 100,000 followers may be able to charge more for sponsored content than an influencer with 10,000 followers, even if the minor creator has higher levels of engagement. 

This is because the influencer with the larger reach has the potential to reach more people with their content, which can result in greater exposure and potentially more sales for the brand.

Content creators with a highly engaged and targeted audience, meaning that their followers are genuinely interested in their content and are more likely to take action based on their recommendations, may be able to charge more for sponsored content.

This is because brands are interested in working with famous people whose followers are more likely to be interested in the products or services being promoted.

2. Relevance

Relevance is a key factor that can impact the rates that Instagram influencers charge for sponsored content and partnerships. It refers to the degree to which an influencer's content and personal brand align with the products or services they promote. 

A creator seen as relevant and authentic by their audience can often command higher rates because their followers trust their recommendations and are more likely to purchase the products or services being promoted.

For example, those creators who regularly post about health and wellness may be able to charge more for promoting a healthy food brand than those who primarily post about fashion.

This is because the health and wellness influencer is seen as more relevant to the health food brand, and their followers are likelier to trust their recommendations about health-related products.

Content Creators who are seen as relatable and authentic are often able to command higher rates because their followers trust and respect them.

Brands are willing to pay a premium for those seen as relevant and authentic because they believe their content will more effectively convince their followers to take action.

3. Engagement

Engagement refers to the level of interaction and involvement that an influencer's followers have with their content, such as liking, commenting, and sharing their posts.

Those with high levels of engagement can command higher rates because brands believe that their content will be more likely to reach and resonate with their audience.

For example, an influencer who regularly receives hundreds or thousands of likes, comments, and shares on their posts may be able to charge more for sponsored content than those who receive relatively little engagement.

This is because the influencer with higher engagement has a more active and involved audience, which may be more likely to take action based on the influencer's recommendations.

Content Creators with fewer followers have higher engagement rates than those with more followers, which makes people more likely to believe them.

Those creators who receive genuine and authentic engagement from their followers, rather than just a high volume of low-quality interactions, may be able to charge more for sponsored content.

This is because brands are interested in working with those creators whose followers are genuinely interested in and engaged with their content, which suggests that their content resonates with their audience.

 4. Perceived Value

Perceived value refers to the worth or value that a product or service is perceived to have by the consumer. In influencer marketing, perceived value can impact the rate influencers charge because it affects the value of the partnership to the brand.

For example, creators may charge more for promoting a luxury brand than a more affordable one. This is because they believe that the luxury brand is perceived as more valuable by their audience, and therefore the partnership is more useful to the brand.

In this case, the influencer is using the brand's perceived value to justify a higher rate.

Perceived value can also impact the rate a promotor charges for promoting different products or services.

For example, they may charge more for promoting a high-end beauty product than a mass-market beauty product because they believe their audience perceives the high-end product as having a more excellent value.

Influencers who are seen as highly influential, like Selena Gomez, or have a strong personal brand can charge more for sponsored content because they are perceived as more valuable to the brand.

5. Niche

Influencers who specialize in a particular niche, such as fashion, fitness, or beauty, may be able to charge more for sponsored content within their area of expertise because they have a highly targeted and engaged audience.

For example, a content creator who specializes in fashion and regularly posts about fashion trends, style inspiration, and fashion events may be able to charge more for sponsored content from fashion brands than those who post about a wider range of topics.

This is because the fashion influencer has a more targeted and engaged audience, who may be more interested in promoting products or services.

1. Carlinhos Maia - 26.5 million followers

Carlinhos Maia is a Brazilian comedian and social media personality who has gained popularity on Instagram and other platforms for his humorous videos and skits.

He has released several successful comedy specials and has endorsed several products and brands. He displays his cooking skills, TV appearances, time spent with his significant other, and travel photos.

His net worth is estimated to be around $76.64 million. This estimation is based on the income he has earned from his comedy specials, endorsement deals, and other business ventures.

2. Huda Kattan- 51.7 million followers

Huda Kattan is a beauty blogger and influencer who has built a large following on Instagram and other social media platforms.

She is the founder of Huda Beauty and has released several successful beauty products.

Her net worth is estimated to be around $560 million. This estimation is based on the success of her beauty brand and income from sponsored posts and other revenue streams.

It is important to note that estimates of an individual's net worth can vary and are often based on several factors, including the success of their business ventures, assets, and income.

3. Manny Gutierrez- 4.1 million followers

Manny Gutierrez is a beauty blogger and influencer who has built a large following on Instagram and other social media platforms.

He is known for his makeup tutorials and product reviews and has worked with several beauty brands.

His net worth is estimated to be around $1.5 million. This estimation is based on his income earned through sponsored posts, partnerships, and his line of makeup products. 

4. Jamie Oliver - 9.2 million followers

Jamie Oliver is a British chef, restaurateur, and television personality who is known for his cookbooks and TV shows on food and cooking.

He has built a large social media following and endorsed several products and brands.

His net worth is estimated to be around $200 million. This estimation is based on the income he has earned from his TV shows, cookbooks, restaurant businesses, and endorsement deals. 

5. Rosanna Pansino - 4.5 million followers

Rosanna Pansino is a baker, author, and YouTube personality who is known for her cooking and baking videos on the channel, "Nerdy Nummies."

She has built a large social media following and released several successful cookbooks.

Her net worth is estimated to be around $9 million. This estimation is based on her income from her YouTube channel, cookbooks, and other business ventures.

She also talks about her wedding, fashion, fitness, and animals (she loves dogs).