70s makeup that are still relevant are Classic Cut Crease, Colorful Eyeshadows, False Eyelashes and more. Eyes take center stage and lips are kept soft and nude.

The hippie chic makeup and the bohemian styles that echoed through has been appreciated by makeup artist even today. The emphasis on natural beauty, minimalism, and a connection to nature aligns are the highlighted features of the 70s trend.

1. Disco Glitter

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The most notable makeup spectrum of the 70s is the dance floor which is evident by the heavy use of glitter, metallics, and shimmery shadows. There is no such thing as too much when it comes to disco glam.

Obviously, the eyes were the focal point of this make which was adorned with vibrant hues and layers of glitter to create a mesmerizing, disco ball-like effect. The effect was further amplified by the heavy mascara and dramatic false lashes.

2. Classic Cut Crease

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The Classic Cut Crease is an iconic and daring style that defines the glamorous aesthetic of the 70s. The most prominent feature of this style includes a sharply defined crease line on the eyelid.

This effect was achieved through a combination of contrasting eyeshadow shades mostly earthly tones like browns and deep oranges. The result was a dramatic and captivating look that accentuated the eyes.

Distinctive Features:

  • Sharp Edges
  • Neutral Tones
  • Defined Crease Line
  • Matte Finishes
  • Bold Eyeliner

3. Colorful Eyeshadows

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The addition of colorful eyeshadows to the overall makeup results in a vibrant explosion of hues and creativity. This style of the ages is characterized by bold, bright colors and unconventional combinations.

The most popular colors include electric blues, vivid greens, and vibrant oranges that adorn eyelids and often extend beyond the crease for a dramatic effect. The trend celebrated individuality and self-expression mirroring the societal shifts of the time. 

4. Dramatic Winged Eyeliner

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The Dramatic Winged Eyeliner trend of the 70s was a bold and iconic look that defined the era's rebellious spirit. This makeup style involves sharp, exaggerated lines extending from the outer corners of the eyes.

This makeup technique gives a touch of drama and glamour to the overall look which is achieved by using a liquid or gel eyeliner. The eyeliner is paired with vibrant eyeshadows that create a striking contrast and draw attention to the eyes.

Highlighted features:

  • Use of bold and graphic shapes
  • Double Wings
  • Vibrant Colors
  • Glitter and Glam
  • Soft and Smudged Edges
  • Extended Cat Eyes

5. False Eyelashes

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In the groovy era of the 70s, false eyelashes took center stage in the then-fashion world and became a symbolic feature of the vibrant makeup trends. This style is notable for its exaggerated length and dramatic flair.

To pull off this look, one needs to meticulously apply long, thick lashes to both the upper and lower lash lines. Then, it is accompanied by vibrant eyeshadows and graphic eyeliners to create a theatrical and glamorous effect.

6. Rosy Cheeks

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The Rosy Cheeks makeup trend is a celebration of youthful radiance which is characterized by vibrant and flushed cheeks. This style was introduced to emulate the natural and healthy glow of the skin.

The most distinctive feature of this makeup is the use of bold, rosy blush which is applied generously on the apples of the cheeks extending from the temples. Today, this trend symbolizes vitality and a carefree spirit.

7. Flower Power

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As the name suggests, the Flower Power makeup trend emphasizes on use of colorful eyeshadows in shades like electric blue and hot pink. This style expresses the free-spirited and bohemian culture of the 70s.

This makeup can be re-created by starting with a dewy base and then adding a pop of colorful eyeshadow accompanied by generous mascara application. Embrace the flower child vibe with a touch of blush and keep the lips understated.

Distinctive Features:

  • Bold Blossoms
  • Peaceful Pastels
  • Floral Forehead Art
  • Daisy Chain Headbands
  • Rainbow Cheeks
  • Hippie Hair Wreaths

8. Soft Pink Lips

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The Soft Pink Lips makeup from 70s is characterized by a delicate and natural aesthetic that was attained by muted, pastel pink lip shades. This subtle addition conveyed a romantic allure and emphasized softness and femininity.

This vintage charm can be achieved by opting for sheer lipsticks or lip glosses in soft pink hues that create a seamless transition between the lip color and the skin. As a result, you get a dreamy and ethereal pout.

9. Faux Sun Kissed Skin

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The Faux Sun-Kissed Skin is an iconic 70s makeup notable for the inclusion of a warm and golden glow that embraced a natural and healthy radiance. The use of bronze complexion was reminiscent of a day spent under the sun.

To pull off this makeup, bronzing powders or self-tanners are used to create a sun-kissed effect, especially on cheekbones, nose, and forehead. The trend emphasized a laid-back and beachy vibe capturing the carefree spirit of the era.

10. Feathered Brows

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The Feathered Brows makeup trend emerged as a defining trait of the 70s style makeup characterized by natural, softly arched eyebrows that resembled delicate feathers. The goal was to achieve a more relaxed and organic look.

A feathery texture with individual hairs is carefully brushed upwards and outwards embracing a less structured approach to beauty. Brow pencils are used sparingly to fill in sparse areas while a spoolie brush helps to achieve the feathered effect.

11. Blue Eyeliner

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The 70s makeup with the inclusion of Blue Eyeliner is a vibrant and bold expression of individuality which includes an exaggerated winged line extending beyond the outer corners of the eyes. The vivid shades of blue adorn eyelids with a striking pop of color.

The electric blue hues used in this makeup complimented the free-spirited and experimental atmosphere of the 70s. To re-create this look, start with a neutral eyeshadow base and then apply a vibrant blue eyeliner along the upper lash line.

12. Coral Blush

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The Coral Blush makeup is all about embracing a warm and sun-kissed glow with the use of peachy-pink hues on the cheeks. The notable feature of this technique is the subtle shimmer that accentuates the cheekbones.

This delicate application aims to obtain a healthy and outdoorsy complexion and mimic the flush that comes after a day in the sun. This was further paired with minimal eye makeup and glossy lips.

Notable Features:

  • Soft Rosy Hues
  • Sun-Kissed Glow
  • Matte Finish
  • Peachy Undertones
  • Blended Contouring
  • Layered Application

13. Bold Lip Colors

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The Bold Lip Colors makeup is an iconic expression of confidence and individuality set apart by the use of vibrant hues such as deep reds, rich purples and electric pinks. The high-gloss finishes emphasize the boldness of the chosen color.

To achieve this look, one has to start with a well-moisturized lip and a lip liner to define the shape. Thereafter, fill in the lips with a saturated and bold color of your choice while opting for a glossy finish.

14. Glitter Tears

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The Glitter Tears makeup is a dazzling expression of disco-era glamour which is set apart by the shimmering and iridescent tears delicately applied beneath the eyes. This technique added a touch of ethereal mystique to the vibrant nightlife of the 70s era.

The tears are often crafted with metallic and holographic glitters which reflect the pulsating lights of disco balls. To attain this style, apply a clear or colorful base on the eyelids and place glitters in tear-like patterns using a fine brush with precision.

15. Hippie Chic

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The era of the 70s was all about embracing a natural and carefree aesthetic that mirrored the free-spirited vibe of that time. The most notable features are a sun-kissed glow, minimal foundation, and an emphasis on expressive eyes.

70s outfits that complement these bright makeups include flared trousers, bright patterns and psychedelic prints. Opt for earth-toned eyeshadows with a shimmer to pull off this Hippie Chic appearance and let your style shine with a touch of uniqueness.

How To Achieve The Groovy 70s Makeup Look?

  • Use a dewy finish foundation to capture the radiant look of the '70s and don't hesitate to go for a slightly darker shade for that sun-kissed glow.
  • Embrace bold eyeshadows in earthy tones like browns, oranges, and gold, and consider a cut crease for a dramatic effect.
  • Aim for natural, thick brows and fill in any sparse areas with a pencil and powder.
  • Apply a warm-toned blush to the apples of your cheeks for a healthy rosy glow
  • Choose lip colors in shades of brown, nude, or deep red.
  • Style your hair in loose waves or curls that have a voluminous appearance.
  • Embrace the bohemian and free-spirited aesthetic of the '70s and experiment with the makeup choices.