Instagram is one of the most popular social media platforms, with over 1.4 billion monthly active users.
While there are a lot of different types of content that people post on the platforms, one of the most popular types of content is posted by Instagram influencers.
Facebook, Instagram, and TikTok have been the most used media application in the present day. Instagram has been one of the most liked and most used social media.
There have been a million users in TikTok, and the number of Instagram influencers is also on the rise.
Here's a list of the top 20 most famous Instagram Influencers in the world:
Top 20 Instagram Influencers
|1. Huda Kattan||51.7 million followers|
|2. James Charles||22.1 million followers|
|3. Jeffree Star||13.8 million followers|
|4. Chiara Ferragni||27.5 million followers|
|5. Gigi Hadid||74.9 million followers|
|6. Bella Hadid||56.8 million followers|
|7. Sommer Ray||26.4 million followers|
|8. Barbara Palvin||17.4 million followers|
|9. Camila Coelho||9.8 million followers|
|10. Jamie Oliver||9.2 million followers|
|11. David Cheng||1.7 million followers|
|12. Salt Bae||50 million followers|
|13. Joanna Gaines||13.7 million followers|
|14. Lily Singh||12.7 million followers|
|15. Carlinhos Maia||26.5 million followers|
|16. Murad Osmann||3.5 million followers|
|17. Kayla Itsines||15.3 million followers|
|18. Jack Morris||2.6 million followers|
|19. Addison Rae||39.3 million followers|
|20. Charli d' Amelio||48.6 million followers|
1. Huda Kattan (51.7 million followers)
Huda Kattan is a known name in the beauty industry. She did not just start Instagram as an Instagrammer but became known through her cosmetic line Huda Beauty.
Huda has got 51.7 million followers on her Instagram account @huda beauty. Her beauty products Huda Beauty have gained a huge audience and have been people's favorites.
She initially started her journey in the beauty industry with a blog, which later developed into an IG account and makeup line.
She has also worked as a makeup artist. Similarly, she has also worked as a stylist for Revlon. She is also the founder of wishful skin, a skincare brand with products from scrubs to moisturizers.
2. James Charles (22.1 million followers)
James Charles is one of the prominent Beauty influencers on Instagram. He has 22.1 million followers on his IG account.
James was the first male spokesmodel. Charles' makeup looks and images attracted people on Instagram.
His makeup uses vibrant colors, and the most unique thing in his makeup is eye shadow done in different colors on each eye.
James' makeup tutorials and images made him a known influencer in the beauty industry. He also released his The James Charles Palette in collaboration with Morphe, which people liked that it became sold out in shops and online.
3. Jeffree Star (13.8 million followers)
Jeffree Star is a Beauty influencer on Instagram who worked the way to form his own cosmetic line, Jeffree Star Cosmetics.
Jeffree has 13.9 million followers on his Instagram account. He began his journey as YouTuber but is also known on Instagram.
He founded his Cosmetics company in 2014. His cosmetics line, Jeffree Star cosmetics includes Psychedelic Cirus Palette, Stae Weddin Palette, Levander Lemonade skincare, and many more.
He has released his studio album Beauty Killer in 2009. One of his songs is called Lollipop Luxury and it has featured Nicki Minaj. He earned about $18 million from his Youtube journey in 2018.
4. Chiara Ferragni (28.3 million followers)
Chiara Ferragni is a fashion designer and businesswoman. She is one of the prominent fashion influencers on Instagram.
Chiara has a blog, Blonde Salad, and she collaborated with various fashion and beauty brands through her blog.
She has her own fashion brand called Chiara Ferragni. There is a website for her brand where all the products under her brand are on display.
She has about 28.3 million followers on her Instagram account. She shares about her kids and the places she has gone on her Instagram.
5. Gigi Hadid (76.5 million followers)
Gigi Hadid is a fashion influencer who is a model and founder of the clothing line Guest In Residence.
Gigi ventured into the modeling world at a young age. Hadid signed with IMG models in 2013 and debuted in New York Fashion Week in 2014.
She has been a prominent industry model and was named the International Model of the Year by the British Fashion Council in November 2014.
She has appeared in various magazines like Vogue and has done various fashion campaigns. The model has about 76.4 million followers on her Instagram account.
6. Bella Hadid (56.8 million followers)
Bella Hadid is one of the models who is known in the fashion industry. She is the sister of Gigi Hadid and was named the model of the year in 2016.
She is active on Instagram as @bellahadid and has 56.7 million followers. She began modeling at 16 and has made twenty-seven appearances on international Vogue magazine covers.
She has worked with fashion brands such as Chanel, Tommy Hilfiger, Louis Vuitton, Miu Miu, and many more.
7. Sommer Ray (26.4 million followers)
Sommer Ray is one of the fashion influencers on Instagram. She is a model who has her swimwear.
Sommer began her career by posting fitness videos on Instagram. She then began appearing in tv shows like King Bachelor’s Pad.
She has modeled for various fashion brands and is now seen modeling and promoting her brand.
Her fitness journey began at 15 when her family relocated to Colorado. She started her weight lifting session in her basement gym and made her body able to compete in bikini competitions in under a year.
Her hard work paid off as she won two awards in Bikini Class D and Bikini Teen categories in the 2015 N.P.C. Colorado State Championship.
8. Barbara Palvin (18.6 million followers)
Barbara Palvin is a model who first appeared in the Sports Illustrated Swimsuit Issue in 2016. She was discovered on the streets of Budapest by a modeling scout when she was 13 years old.
Palvin did her first editorial for Spur Magazine in 2006, and she became a Victoria's Secret Angel in 2019.
She made her debut on the runway in 2010 for Prada during Milan Fashion Week in February.
She has 18.6 million followers on her Instagram account and shares her life events. She is dating former Disney Channel star Dylan Sprouse since 2018.
9. Camila Coelho (9.8 million followers)
Camila Coelho is one of the fashion influencers on Instagram with her own clothing and cosmetic lines.
Camila has about 9.8 million followers on her Instagram. Her cosmetic brand is elaluz, and it has products ranging from beauty oil, and primer to lips and cheek stains.
She has a clothing line called the Camila Coelho collection. Coelho began her journey by making makeup tutorials and slowly made her own brand.
Her company's net worth is in the millions, and she is popular in the fashion industry.
10. Jamie Oliver
Jamie Oliver is a known name in the culinary world. He has about 9.2 million followers on his Instagram account.
Jamie shares exquisite food and dishes in his Instagram feed. He is seen promoting healthy and locally-produced food.
Oliver is a father himself and shares pictures of him cooking with his children on his Instagram account. He became known to the people through the series The Naked Chef premiered in 1999.
Jamie is the owner of the restaurant chain, Jamie Oliver Restaurant Group.
11. David Chang (1.7 million followers)
David Chang is a chef, author, and prominent food influencer on Instagram. He has about 1.7 million followers on his Instagram account.
David is also the owner of a small chain restaurant and the founder of the Momofuku restaurant group.
He shares about his cuisines on his Instagram and is seen mostly talking about foods.
He is a father and has two children with his wife. Chang loves food and is never bored venturing into the culinary world.
12. Salt Bae (50 million followers)
Salt Bae is one of the most influential chefs on Instagram and has about 50 million followers on his Instagram account.
Nusret Gökçe, who is popularly known as the Salt Bae, became famous for his technique of preparing and seasoning meat. His technique of seasoning became an Internet meme in 2017.
He has opened a chain of luxury steak houses called Nusr-Et. His steak house is so popular that celebrities and influential people are seen going there.
He has opened his steak houses in the United States, the United Kingdom, Turkey, and the United Arab Emirates.
13. Joanna Gaines (13.7 million followers)
Joanna Gaines is a tv personality who is known for hosting HGTV’s Fixer Upper. She has about 13.6 million followers on her Instagram account.
Joanna has been seen flipping, remodeling, and fixing up homes together for about 12 years. Joanna and her husband Chip have a great combination of fixing homes together.
Chip has a great instinct for real estate, while Joanna has a knack for design. She has been in this field for more than a decade.
She recently underwent surgery for back pain sustained while doing cheerleading.
14. Lily Singh (12.7 million followers)
Lily Singh is a YouTuber who was known by her pseudonym Superwoman.
She was one of the highest paid youtube on the Forbes list in 2016. She is known for her YouTube content and has won various awards like MTV Fandom Award, four Streamy Awards, two Teen Choice Awards, and many more.
She has a great number of followers on her Instagram too. She has about 12.7 million followers on her Instagram account.
She released her book How to Be a Bawse: A Guide to Conquering Life in 2017, and the book became number one on the New York Times best-seller list.
Lily also hosted her own show A Little Late with Lilly Singh on NBC for about 2 years.
15. Carlinhos Maia (26.4 million followers)
Carlinhos Maia is a Brazilian influencer and actor who has 26.4 million followers on his Instagram account.
Carlinhos began his career by uploading funny videos on his Youtube channel. He loves to travel and cook and has also made tv appearances.
In 2019, he opened up about his sexuality and was in a relationship with the digital influencer Lucas Guimarães.
16. Murad Osmann (3.5 million followers)
Murad Osmann is a travel influencer who has shared amazing photos on his Instagram account.
Murad Yusupovich Osmanov, who is known as Murad Osmann is a photographer.
He is known for the Follow Me series with his wife Natalia Zakharova.
He has been named one of the top 3 Travel Influencers by Forbes. Osmann is also the producer of the Hype film.
His sensation Follow Me series came up due to his then-girlfriend Nataly's impatience as he would always stop in the places to click photos, but she would always pull him away.
17. Kayla Itsines (15.3 million followers)
Kayla Itsines is a fitness influencer who has about 15.3 million followers on her Instagram.
Kayla is an author and entrepreneur. Itsines is known for being the creator of a series of fitness ebooks, Bikini Body Guides. Similarly, she is also known for the meal-planning and workout app Sweat with Kayla.
She was named one of the 30 most influential people on the Internet by the Time on March 2016.
She has been helping people to gain their desired body through her fitness video on her YouTube channel.
18. Jack Morris (2.6 million followers)
Jack Morris is a travel influencer who shares his travel to exotic places with his wife.
Jack has gone to places like Egypt, Indonesia, Germany, Abu Dhabi, and many more. Morris has about 2.6 million followers on his Instagram account.
His travel account, do you travel, does not have any posts at the moment. He has ventured into business and has launched editing tools designed to help create beautiful content called ToneStudio.
He also created professional color-grading photo filters called dytpresets. He and Lauren have found a hotel in Bali called NANUKU house.
19. Addison Rae (34.9 million followers)
Addison Rae is a social media personality who became known through her Tiktok videos. She was one of the highest-earning Tiktok personalities by Forbes in 2020.
Addison began posting on her Tiktok in 2019 and now has more than 88 million followers on her TikTok account.
She is one of the influencers on Instagram and has 39.4 million followers on her Instagram account. She debuted as an actress with the Netflix original film He's All That.
She released her single Obsessed in 2021 and debuted as a singer. She won the Lifestyle Creator category in the Streamy Awards in 2021.
20. Charlie d' Amelio (48.6 million followers)
Charlie d' Amelio is one of the prominent TikTok stars who is one of the prominent influencers on Instagram.
Charlie was a competitive dancer before she started her career in social media. She began posting tiktok videos in 2019 and became viral for her dance videos.
She became the most followed creator in tiktok in 2020 but was surpassed by Khaby Lame in July 2022.
She was the highest-earning Tiktok female in 2019 and has her podcast, nail polish collection, and makeup line.